Content Marketing Optimization Session with Lee Odden – PubCon 2010 is a post by SEO expert Scott Cowley. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
If content can be searched, it can be optimized.
What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).
Use tools to create personas of data
- Demographic info from Quantcast, Compete
- Keyword info from SEMRush, Google
- Engagement info from PostRank
- Social network info from Flowtown, Rapleaf
Create an editorial spreadsheet to plan all content that includes:
- Topic
- Keywords
- Media Type
- Places Repost/Repurpose Content (Newsletter, Slideshare)
- Places to Promote (Facebook, Twitter, etc)
The SEO Content Cycle
- Create & promote optimized content
- Content is noticed, shared, & visibility grows
- Exposure attracts more subscribers, fans, friends, links
- Increase links and exposure grows search & referral traffic
- Traffic & community provides data that you can research, develop to further grow social networks for content & SEO
Repurposing Content Example
- Upload video to YouTube
- Embed in a blog post with show notes
- Post screen shots from video to Flickr
- Upload images and text as a story in a PowerPoint or PDF, upload to .docstoc, Scribd, etc.
Takeaways
- Develop & optimize content with customers personas in mind
- Think like a publisher and create an editorial plan
- Develop channels of distribution & social links
- Leverage both web & social media analytics
Content Marketing Optimization Session with Lee Odden – PubCon 2010 is a post by SEO expert Scott Cowley. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
